SLEEP specialists Duvalay are partnering with the UK’s biggest outdoors store – GO Outdoors – to make their award-winning luxury products for caravanning, camping and glamping available nationally.
Having secured investment from Hilary Devey CBE on BBC TV’s Dragons’ Den, the star of Britain’s ‘Bed Manufacturer of the Year’ continues to rise with this latest announcement, which comes ahead of this year’s Caravan, Camping and Motorhome Show.
Two Duvalay-manufactured products will be made available in all 60 GO Outdoors stores across the UK: a Compact Duvalay Sleeping Bag with an integral 7.5 tog dual-season duvet, and a Portable Mattress Topper.
Liz Colleran, Duvalay’s Sales & Marketing Director, said: “Sir Richard Branson once famously stated: ‘Everybody should have a Duvalay’. We believe that through our partnership with GO Outdoors, that dream is one step closer to becoming a reality.
‘Up until now, our products could only be purchased online, through a selection of independent retailers or at trade shows. While that set-up has been fantastic for us – allowing the business to steadily grow – we are now ready to take things to the next level by introducing a UK-wide audience to our affordable luxury brand.”
The new Duvalay products will be stocked in the caravan aisle at all GO Outdoors stores, as well as being made available to test in the sleeping bag aisle.
Liz added: “Duvalay products are ideal whether you are transforming uncomfy caravan or motorhome seats into a luxurious place to sleep, or if you’re exploring the world of camping. On behalf of our family director team, I would like to extend our sincerest thanks to GO Outdoors for welcoming our brand in-store and online.”
Ian Mackintosh, Head of Public Relations and Content at GO Outdoors, said: “We are delighted to be able to sell these fantastic new products from Duvalay exclusively in our stores. Not only will this give Duvalay access to our 60 stores nationwide, as well as our website and customer base, it will also give customers the opportunity to purchase these great products.
‘We have recently seen a growth in the luxury camping and caravanning market, and the Duvalay sleeping bags and toppers are the perfect products to really bring the super-cosy ‘home from home’ feeling to the campsite.”
To find your nearest GO Outdoors store, visit www.gooutdoors.co.uk